Xavier Bouckaert, CEO of Roularta Media Group, is kicking off our series of interviews about Roularta Mediatech Accelerator. “Action, courage and enterprise. That’s what start-ups are all about.”

Why should start-ups register for the Roularta Mediatech Accelerator programme?
Because there are three things that every start-up needs:

  • Capital
    The Accelerator programme offers each selected start-up 25,000 euros. This money is essential in order to take the first steps towards success.
  • Marketing Power
    Start-ups often discover first-hand the cost of being an unknown. They can use the Accelerator programme to boost their public profile.
  • Experience
    Young entrepreneurs often have great ideas, but when it comes to management they could benefit from professional help from established entrepreneurs with direct experience of start-ups. The Roularta Mediatech Accelerator programme includes access to helpful advice from Roularta professionals as well as from our expert mentors. Start-ups need an excellent support network, and this gives them the initial boost they need.

What kind of expert help can the start-ups expect to receive?
Roularta has gathered extensive start-up expertise through projects like Yellowbrick, Proxistore and Storesquare. We know the pros and cons, the pitfalls and the dangers. This is what qualifies us to provide valuable expert assistance to start-ups through our Accelerator programme.

We know the pros and cons, the pitfalls and the dangers.

What are the most important priorities for start-ups?
Action, courage and enterprise. At some point you just have to take the plunge! Being ambitious is good, but staying realistic is essential. In other words, keep both feet on the ground. Start-ups also need a long-term plan; we expect them to pursue a sustainable business model.

Can you give us some good examples of start-ups?

  1. The e-commerce shop Storesquare is a big hit with traders.
  2. Proxistore, which specialises in local online advertising, was successfully started in Belgium. It has since taken France by storm and is now shortly to expand into Spain. Both Storesquare and Proxistore are start-ups which are already turning a profit and demonstrating that their product or idea was ready for the commercial market.
  3. Showpad is another start-up which has succeeded in marketing and selling its product. Its sales and communications solutions have proven invaluable to many businesses.
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