Category / Tips

Look is searching for ambassadors

Do you have cool travel or festival plans this summer? And do you want to share cool streams of your festivals/holidays with the Look-community and others, using our app? Then become a Look-ambassador this summer! What’s in it for you? Lots of visibility, including sponsored posts on different social media channels. In the long term, […]

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In our culture, the idea that making a mistake is really no big deal is still a bit of an alien concept. However, it is often just one of the paths we need to take on our journey to success, according to British economist Tim Harford. But what can we learn from our mistakes?  Tim […]

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innovation tips

Many businesses find it too expensive, risky and unpredictable to innovate in the early stages. The March issue of the American publication Harvard Business Review gave some useful tips for businesses on this subject. Their advice is based on research carried out by Langer Lab, part of the prestigious technical university MIT. Make sure the […]

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Who will follow the influencer?

Most brands have by now come to the realisation that they need to join the conversation on social media. They can genuinely benefit from all the people out there complaining about what is wrong with their latest purchase or raving about how wonderful their new gadget is. A good way for brands to take advantage […]

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Investment in start-ups.

Investing in new businesses via official channels can offer you tax reductions of 30 to 45 percent. So, should we all be rushing out to invest in start-ups? You can currently include investments of up to 100,000 euros in start-ups in your tax return, which will grant you concessions of between 30,000 and 45,000 euros […]

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Growth hacking is important for start-ups

There’s no such thing as a magic wand when it comes to marketing. If you know your product and your market really well, you should be ideally placed to choose just the right moment to give your business a growth-boost. “Most software and web-service start-ups encounter some problems during the growth stage”, says Omar Mahout, […]

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Tips for entrepreneurs

It’s not just about technology. Developers swear by the technology they develop, but while he was working on his Master’s in business finance, Houben realised that strategy, marketing and technology all go hand-in-hand. “What market problem are you trying to solve? That is the crucial question. Technology is not the only way to solve a […]

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board of directors

When starting a business, you may have a lot on your plate and a board of directors might not feature too highly on your list of priorities. However, start-ups can really benefit from good directors. Are new businesses doing themselves a favour if they set up a board of directors at an early stage? More […]

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Cool laptop and a coffee.

“Only five percent of start-ups are successful. One percent go on to achieve exceptional success”, says investor and coach Quintin Schevernels. “Thinking you’re going to be the next Mark Zuckerberg or Steve Jobs is not enough to make it happen, even with a cool laptop, a latte macchiato and a flexidesk in an open plan […]

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Start-ups: pioneers of a new way of working

Start-ups are pioneering new organisational business structures. Two excellent examples of this are the Ghent-based businesses Bubble Post and Teamleader. “You can fire off lots of strategic questions at your business, all at the same time.” “There is a lot of talk about the new way of working, but many start-ups are already using these […]

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