Month / April 2017

innovation tips

Many businesses find it too expensive, risky and unpredictable to innovate in the early stages. The March issue of the American publication Harvard Business Review gave some useful tips for businesses on this subject. Their advice is based on research carried out by Langer Lab, part of the prestigious technical university MIT. Make sure the […]

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Who will follow the influencer?

Most brands have by now come to the realisation that they need to join the conversation on social media. They can genuinely benefit from all the people out there complaining about what is wrong with their latest purchase or raving about how wonderful their new gadget is. A good way for brands to take advantage […]

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